High season
- January*
- June
- September
- Hoteliers are sure to sell 100% of their spaces.
- High, hardly negotiable prices, whatever the group size.
- An event in late January will cost more than one in mid-October.
* Except for the first week of January.
How can I optimize my event purchasing?
Dates, seasons, booking lead times and yield:
the keys to optimising your corporate event budget
The price of a seminar depends as much on timing as on the venue.
Business Profilers shares the hoteliers' benchmarks so you can buy your events at the best rate.
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Which days should you favor for a better rate?
The date of your seminar has a major impact on the price of the proposed services.
Favor the start of the week: Monday and Tuesday are very low-demand days. As a result, venues are always more willing to make an effort to host you at a lower cost.
The Tuesday / Wednesday format is the least popular with hoteliers because it breaks up their week and blocks potential full buyouts. That is why we receive more refusals on those days.
School holidays are also a quiet period for corporate events. For example, in July and August, seminar and conference rooms are empty and often more affordable.
High and low season
Low season
- February
- July
- August
- Seminar and conference rooms are often empty.
- Venues make an effort on price to welcome you.
- The right time to hire a whole venue at a competitive price.
The other months form an in-between period.
When should I book my seminar?
The best time to organize your event is 3 months before the arrival date of your seminar.
Organizing it too late (less than 3 months before): venues are often already booked, and you will have far fewer options and a higher, non-negotiable rate.
Organizing it too early (more than 3 months in advance): venues do not position themselves, for fear of closing the door to full buyout requests or multi-day requests.
For requests starting from 150 people, you need to book 6 months in advance in order to secure as many available addresses as possible.
What is Yield in MICE
The MICE market (Meetings, Incentives, Conferencing, Exhibitions) is a type of tourism in which companies organize events for their employees and/or clients (seminars, team building...).
"Yield management" consists of optimizing the price of the service in real time as much as possible and, consequently, the margin achieved as well as revenue. The price is no longer fixed but evolves according to consumer demand and certain criteria observed live.
The price is higher when demand is high, and vice versa (e.g. train or plane ticket).
It is essential to understand that MICE (Meetings, Incentives, Conferencing, Exhibitions) is a purchasing category in its own right, driven by many factors:
The format of your event: An event booking taking place over an entire week is a very attractive format for a hotelier.
The room block: Depending on the period, this can work in your favor or against you. During a quiet period, a full venue buyout will be very competitive. Conversely, during peak periods, some hoteliers prefer to sell their spaces at a higher price to two different groups filling the property rather than at a negotiated average price to a single group. "Buyout fees" stem from this logic.
Congresses and trade shows: Certain congress and trade show periods (such as Maison & Objet Villepinte) significantly increase room prices in the nearby area but also farther away (40 km for M&O).
We cannot determine the room price in place of the hotel itself; it sets it according to its occupancy rate in N-1 / N-2 on the same dates, the rates applied and the available capacity (Yield Management).
Buy your events better with
Business Profilers
Choosing the right date, booking ahead and understanding how venues set their prices: these are the levers our project managers pull for you on every request.
Advice on dates and seasons
Early, secured bookings
Rate negotiation with venues
Yield and exclusive-hire fees under control
Ready to organise your next event?
Create my event